Fractional CMO

Board-level marketing leadership. Without a full-time hire.

A Fractional CMO sits at the same strategic level as a full-time Chief Marketing Officer — owning the marketing function, accountable to the board — for a fraction of the commitment. I've held that level of accountability running performance and digital strategy across a £75M+ budget at Mars and a £2bn portfolio at Tata Communications.

Book a 15 min discovery call

Is a Fractional CMO the right fit?

The business has outgrown ad hoc marketing but isn't ready for a permanent CMO salary.

The board wants a named, accountable owner for marketing performance, not just an agency relationship.

Investors or the board are asking questions about marketing efficiency that nobody can currently answer with evidence.

Previous marketing hires have struggled to operate at a strategic, commercially accountable level.

"Fractional CMO" and "Fractional Marketing Director" describe the same seniority of role — the title varies more by company culture than by the actual scope of work. Full engagement models, typical durations and fees are on the services page.

£75M+

Marketing budget owned at board level across 13 brands and four markets at Mars — full case studies on the case studies page.

15 minute discovery call

Tell me what the board actually needs to see.

We can clarify the problem and agree whether there is a useful next step.

Book a 15 min discovery call Email me

I allow 30 minutes in the diary in case we need longer.