Charity marketing consultancy
When donor costs rise, every wasted pound matters. I find what is weakening acquisition and giving, then help you fix it.
I look beyond campaign reports to understand the full donor journey, from first response to repeat support. You get a clear view of where value is being lost and what to address first.
Where is the problem showing up?
Donor acquisition costs are rising while average donation values stay flat.
Fundraising campaigns that used to work are no longer performing as they did.
You cannot see which channels bring sustainable supporters rather than one off gifts.
A small team is stretched across too many channels.
Trustees or leadership need clearer evidence of marketing return.
When several of these happen together, I look beyond the channel report. I find where the donor journey is losing value, set the priorities and help the team make every pound work harder.
+100%
increase in Gift Aid donations through ecommerce optimisation at ActionAid, alongside 30% higher conversion and 15% more paid traffic.
15 minute discovery call
Tell me where fundraising performance is falling short.
We can clarify the problem and agree whether there is a useful next step.
I allow 30 minutes in the diary in case we need longer.