Costa Blanca & Valencia marketing consultancy

Your Spanish customers find you. Most of your English-speaking ones never do.

Alicante, Benidorm and Valencia all depend on British and international buyers, residents and visitors — whether that's a property enquiry, a legal consultation, a clinic appointment or a table booking. The marketing that works for local Spanish customers rarely works the same way for them. I live here, and I've spent 11+ years leading marketing for international brands, including Bupa Global's own expat and high-net-worth customer targeting. I help local businesses close that gap, and prove it's working.

Book a 15 min discovery call

Where is the problem showing up?

Your website, listings or brochure read like they were translated, not written for an English speaker.

You rank well in Spanish search, but barely appear when someone searches in English for the same thing.

Google reviews and enquiries in English go unanswered for days, while Spanish ones get a same-day reply.

You cannot tell whether a lead or sale came from a local, a British buyer, a resident expat or a returning visitor.

Marketing activity follows the Spanish calendar, but misses the UK school holidays, viewing seasons or renewal periods that actually drive your international customers.

When several of these happen together, the answer is rarely just "do more marketing in English." It's usually one system serving two audiences properly, with evidence to show which parts are actually working — not a guess translated from what works locally.

Alicante-based

11+ years leading marketing for international brands — including Bupa Global's own expat and high-net-worth customer targeting — now applied where I actually live, not remotely from another country.

15 minute discovery call

Tell me who you’re trying to reach, and where that’s breaking down.

We can clarify the problem and agree whether there is a useful next step.

Book a 15 min discovery call Email me

I allow 30 minutes in the diary in case we need longer.