FMCG marketing consultancy
When every brand and market reports differently, good decisions take too long. I find where performance is being lost, then build a clearer way forward.
I bring media, measurement and commercial priorities into one view, so you can compare performance properly and put budget behind the right opportunities.
Where is the problem showing up?
Brands and markets use different definitions, so performance cannot be compared fairly.
Agencies report in different formats and nothing rolls up cleanly.
Budget follows history and internal pressure more often than evidence.
No one owns marketing efficiency across the full portfolio.
Leadership reporting takes days of manual reconciliation.
When several of these appear together, the problem is usually structural. I get the markets working from the same evidence, show where value is being lost and put a practical decision process in place.
75%+
reported year on year campaign efficiency improvement across 13 brands and 4 markets at Mars.
15 minute discovery call
Tell me where your brands or markets are difficult to compare.
We can clarify the problem and agree whether there is a useful next step.
I allow 30 minutes in the diary in case we need longer.