Healthcare marketing consultancy
Rising patient acquisition costs rarely have one cause. I find where the journey is breaking, then help you fix it.
I look at demand, enquiry quality, conversion and measurement together, with the care healthcare requires. You get a clearer view of what is working, what is not and where to act first.
Where is the problem showing up?
Patient acquisition costs are climbing, but the cause is not clear.
You cannot separate the impact of marketing from referrals and existing demand.
Marketing and clinical teams define growth in different ways.
Compliance concerns make the team cautious about measurement and testing.
No one owns the patient acquisition journey from first contact to treatment.
When several of these appear together, I do not start by recommending more spend. I check the journey and the evidence, isolate the cause, then help the team make the right change.
5.8×
conversion rate, moving from 1.2% to 7% and supporting £10.4 million in revenue at Bupa Global.
15 minute discovery call
Tell me where patient acquisition is falling short.
We can clarify the problem and agree whether there is a useful next step.
I allow 30 minutes in the diary in case we need longer.