Measurement and tracking
I check whether the events, conversions and revenue signals used in reporting are complete, consistent and useful for decision making.
Marketing performance audit and fractional support
When marketing is busy but the results are unclear, you need the cause, not more activity.
I get close to the problem, work out what is holding performance back and give your team a practical way forward. Senior support without the delay or cost of a permanent hire.
Where is the problem showing up?
Marketing spend goes out every month, but the commercial return is unclear.
You need senior leadership, but a permanent hire is too early or too slow.
Agencies are active, but nobody is holding the whole plan accountable.
Tracking and reporting exist, but the business does not fully trust them.
The team needs someone to take ownership and fix the problem, not produce another deck.
When several of these are true, the issue is usually ownership, not effort. I step in, get the facts straight and help the team fix the priorities that will make a commercial difference.
Independent review
What a marketing performance audit covers
The starting point is not another dashboard. It is a clear view of what the business is trying to achieve, which evidence can be trusted and where performance is being lost.
Paid media and acquisition
I review campaign structure, search terms, bidding signals, landing pages and the difference between reported platform return and commercial return.
Agency and team accountability
I reconcile what has been reported against the underlying evidence, clarify who owns each outcome and identify decisions that have been left unresolved.
Priorities and next actions
You get a practical order of work. The first actions are the ones that restore confidence in the numbers or remove the largest avoidable loss.
Use the free marketing diagnostic checklistSee relevant marketing case studies
11 years
of independent fractional and interim marketing leadership across FMCG, telecoms, healthcare, SaaS, D2C and hospitality.
15 minute discovery call
Tell me what is not working. I will help you work out why.
We can clarify the problem and agree whether there is a useful next step.
I allow 30 minutes in the diary in case we need longer.