18 September 2026
How to hire a fractional marketing director: the questions that actually matter
Most of the useful information is in how they answer, not what they answer. A practical list before your next interview.
Insights
Notes on performance marketing, tracking, agency accountability, and marketing for businesses reaching English-speaking customers from Spain.
18 September 2026
Why your Costa Blanca property listings don't convert English buyers
Good photography and a translated description aren't the same as marketing built for how a British buyer actually decides.
18 September 2026
The measurement mistake that looks exactly like a performance problem
Before you cut a channel or change an agency, check whether the number itself can be trusted.