Marketing performance and measurement

When marketing performance stops adding up, I find out why.

I work with leadership teams to trace wasted spend, broken tracking and unclear accountability back to the source; then fix the few issues that move the commercial number.

Discuss the challenge See how I work

Fractional, interim and project support; available across the UK and Europe.

Experience across

Mars Tata Communications Bupa Global Royal Mail ExSeed Health ActionAid

What I am usually brought in to solve

Senior ownership where it matters most

Tracking nobody trusts

Platform, analytics and commercial numbers are telling different stories.

Spend without accountability

Activity is visible, but nobody can prove what is creating value.

A leadership gap

The business needs senior direction now, not after a lengthy search.

5.8x

PPC conversion rate

Bupa Global

75%+

Reported campaign efficiency improvement

Mars

20x

Digital revenue contribution

Tata Communications

What I can take ownership of

Hands on support, with senior accountability

Interim marketing leadership

I step in during a gap or transition and take ownership without waiting for a permanent hire.

Performance and digital strategy

I find where campaigns are losing money, then focus the team on the changes that matter.

Tracking and attribution

I reconcile platform, analytics and commercial data so decisions are made from numbers people trust.

Team and agency accountability

I set clear expectations, challenge weak reporting and tie activity back to a commercial outcome.

Selected engagements

Read all case studies

Mars

One performance structure across 13 brands and four markets.

I rebuilt the campaign taxonomy and tracking framework so spend could be compared properly, then used that visibility to move budget towards what was working.

75%+ reported year on year campaign efficiency improvement

Tata Communications

Digital contribution grew from £450K to £9M in two years.

I rebuilt the strategy, team and measurement behind digital, moving it from an experiment to a meaningful part of the commercial portfolio.

£450K to £9M digital revenue contribution in two years

“Faisal’s determination, energy and enthusiasm for uncovering the insights are what sets him apart.”
James Prebble, CEO, Palladium Digital

Ways to work together

Based in Alicante; working across the UK and Europe

Fractional

One to three days per week alongside your existing team.

Senior consultancy from £750 per day

Interim

Full time ownership for a defined gap, transition or critical campaign.

Senior consultancy from £750 per day

Project or advisory

A fixed project, priced to scope, or ongoing marketing support shaped around what you need.

Ongoing support from £1,250 per month

A practical first conversation

Let’s establish what is actually getting in the way.

Most calls take about 15 minutes. I keep 30 minutes available so we are not cut short if the issue needs more discussion.

Book a 15 min discovery call Email me

You explain the situation
What is working, what is not and what you have already tried.
I ask the questions
Usually about tracking, accountability, ownership or the commercial objective.
We agree whether there is a useful next step
No sales pitch and no follow up pressure. If I can help, I will say so plainly.