Marketing performance and measurement
I work with leadership teams to trace wasted spend, broken tracking and unclear accountability back to the source. Then I fix the few issues that move the commercial number.
Fractional, interim and project support, across the UK and Europe.
Figures as reported by each client
| Client | Measure | Result | Trend |
|---|---|---|---|
| Mars | Campaign efficiency, year on year, across 13 brands | +75% | |
| Bupa Global | PPC conversion rate | 5.8x | |
| Tata Communications | Digital revenue contribution, £450K to £9M in two years | 20x | |
Marketing that adds up.Read the case studies | |||
Platform, analytics and commercial numbers are telling different stories.
Activity is visible, but nobody can prove what is creating value.
The business needs senior direction now, not after a lengthy search.
Fee agreed to scope. Based in Alicante, working across the UK and Europe.
Most clients start here
One to three days per week alongside your existing team: senior marketing leadership without the full-time salary, NI or notice period.
Full-time ownership for a defined gap, restructure or critical campaign.
Typically 1 to 6 monthsA fixed-scope audit, attribution rebuild or agency review, or a few hours a month as a senior sounding board.
Projects typically 2 to 8 weeksHands-on support, with senior accountability
I step in during a gap or transition and take ownership without waiting for a permanent hire.
I find where campaigns are losing money, then focus the team on the changes that matter.
I reconcile platform, analytics and commercial data so decisions are made from numbers people trust.
I set clear expectations, challenge weak reporting and tie activity back to a commercial outcome.
Industries and situations I work with most often
Mars
I rebuilt the campaign taxonomy and tracking framework so spend could be compared properly, then used that visibility to move budget towards what was working.
Tata Communications
I rebuilt the strategy, team and measurement behind digital, moving it from an experiment to a meaningful part of the commercial portfolio.
“Faisal’s determination, energy and enthusiasm for uncovering the insights are what sets him apart.”
A practical first conversation
Most calls take about 15 minutes. I keep 30 minutes available so we are not cut short if the issue needs more discussion.
What is working, what is not and what you have already tried.
Usually about tracking, accountability, ownership or the commercial objective.
No sales pitch and no follow-up pressure. If I can help, I will say so plainly.
What customers and search engines can see. One rule you can use.